What is ‘growth marketing’.
Growth marketing is loosely based on metrics such as Awareness, Acquisition, Activation, Revenue, Retention, and Referral. Most people cannot talk about it in a definite way.
It has different meanings. Generally, the term growth marketing focuses mainly on a full-funnel rather than on the early or the acquisition stage(s) of a startup
Here a product or service is better aligned to meet the needs of the customer. With a growth marketing team in place, you can understand the areas where the company is strong or weak. Continue reading