Instagram captions are all what stand between a good post and a bad post. I am aware Instagram is all about photos.
However, you must have noticed how people post long captions to go with the photo or the video.
You would probably notice that these are the most engaged posts you will find. Yes, hashtags matter, but more than that a good story.
You read that correctly. Instagram captions are meant as a story. Write captions as you would narrate or tell a story.
See the trend over the years.