Getting noticed is easy. How to go live on TikTok or going live on TikTok is a whole new level. Heck, it’s given birth to the “Platform-Specific Tool” mega-trend called the TikTok lights.
For many of us, the idea of how do you go live on TikTok was distasteful not very long ago. If you ask me, I thought it suited to people who had all the time on their hands. Unlike us, who are busy.
I guess I was wrong. I wish I was TikTok famous. The traction it can bring to your brand is off the charts! Full-grown businesses are yet to leverage how to go live on TikTok for profit.
So for those who have been living under a rock, here’s how it looks going live on TikTok without 1000 followers:
- Download and install the TikTok app on your phone if you haven’t already (duh).
- Open the app and click the ( + ) plus icon at the bottom of your screen to create your first ever TikTok.
- Add sound, eye-catching filters, effects, or text to your video and post it.
- Select relevant hashtags plus enable comments and duets.
- Congratulations, the question of how do you go live on TikTok is answered and your video is ready to kick ass!
You don’t have to be a clown to gain followers on TikTok. Leave it for others who are having fun. Of course, you can have fun too. Make valuable TikTok videos if you are serious about branding.
That way you can gain some serious audience for what you have to say and they will listen to your advice. If you are a fitness expert, you can bank on users who are looking for a way to stay fit while staying at home.
If you are an expert on mental health, people could use your advice during the pandemic to get rid of depression. Make how do you go live on TikTok worth it.
But, if this isn’t your thing, and you are a dancer, you can make TikTok videos and show the world who’s the champion of dancing. If you always wanted to lip-sync to your fav tunes and dialogues, going live on TikTok is the way baby!
Going live on TikTok?
The burning question on everyone’s mind is, how do you go live on TikTok?
You won’t be able to go live unless there are 1000 people following your account which is true, for now. Yet, constant updates to the features and functionality of the app might change the way users go live.
For now, you need to have at least 1000 followers and must be 16 years or older.
Here’s how to go live on TikTok:
- Open the app on your Android or iOS device.
- Click on the plus ( + ) sign at the bottom of your screen.
- Only this time, you will have a “Live” button which you can press.
- Add a title to your live stream and select Go Live to begin as shown.
- Ta-da, you are going live on TikTok!
Become well known & learn how to go live on TikTok
From what I have seen, and I am yet to make one of myself (camera shy), people roll out 5-7 videos daily. You can disagree all you want, but this is the best time pass I have had while working remotely in lockdown.
Not all videos have the same number of likes and comments. Some are better than others and provide much-needed entertainment.
Ways of going live on TikTok
The first thing is to make one for yourself and then learn how to go live on TikTok
Read on, if you are someone who is going live on TikTok quite a lot and yet is far from gaining a huge array of followers.
So you’ve been posting on TikTok but continues to churn what everyone else is, chances are you are not going to make it. The best way to learn about how to go live on TikTok is to first make original content for greater reach.
Something that’s not done before rarely gets made.
Now don’t get any ideas. Before you go to the DARK territory, the idea is to make positive TikTok videos that help spread smiles. Then going live on TikTok is piece of cake.
As they say, be yourself. To stand out, you have to be yourself.
Many people stop posting videos. They want quick results and when they don’t get the traction that they hoped for, they quit. It can be a mistake especially now when everyone’s in quarantine and watching videos on the phone.
Bring a part of your personality into the videos you make. And do it daily, to be precise. You will start noticing a steep rise in your following. I did the same with my Instagram, and it’s seen some rise, not much.
For some it’ll be fast, for others it will be a slow climb. It’s the way of the world.
Add trending music
Without a piece of good music, there is no TikTok. So add popular music to your videos. People feel comfortable with familiar things. Thus, when you incorporate a trending song into your video, you catch the limelight fast.
The more visible you are, the more followers and fans you get. As a result, going live on TikTok gets easier.
Duets are a popular feature in TikTok and are crucial when learning about how to go live on TikTok. I spoke of duets earlier when posting your TikTok videos. With the option enabled, people can lip-sync parts of the song or fill in dialogues that the other person is saying.
When they post, your TikTok username shows as tagged in their videos.
If they already have many followers, you are going to get some of them too as the video becomes viral. The only pre-requisite is that the content should be engaging for it to incite interest.
Learn from fellow TikTok users
When you log into TikTok, you see a dedicated feed. You can keep scrolling up and continue to see videos from different people. There will be some TikTok sensations, some wannabes, and celebrity accounts.
You can take note of what things to avoid, what things to follow, and which prop or move sells the most. Make a list of do’s and don’ts, but nothing too serious (because most of us want to have fun on TikTok). And you can start with a bang.
Before you know, there’ll be plenty of accounts following you. That’s how to go live on TikTok!
The use of hashtags is essential. The use of hashtags is essential. If you have the right set of hashtags when you post on TikTok, you can connect with the right audience. Meaning, fans, and followers straightaway.
Invest in professional equipment
Good camera phone for your TikTok cause is important, you know what else is for how to go live on TikTok?
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These are lighting sets made for TikTok videos. And essential when you’re seeking how do you go live on TikTok. Unlike the ring lights, TikTok lights aren’t designed to make you look good. Instead, they are a strip of LED lights that change from red to purple to green to blue very fast. They give any room a surreal look which is now the norm for many TikTok videos.
Furthermore, supporting equipment such as a phone tripod. We don’t always have steady hands and shaky video will feel like the work of an amateur. You want to make your videos the way a pro handles them.
If you’ve got the dough then above are the most bankable investments you will make for the traction you seek. Also, make sure the background is clean and does not capture the messy bedroom.
How to go live on TikTok calls for well-lit rooms rather than dark lighting. Thus increasing your chances of visibility (also, literally).
Follow accounts to get followers
It’s the surefire way to earn followers. Like the content, you see on TikTok. Follow their account or leave a comment of appreciation on the video. People will begin to follow you. The more the merrier when going live on TikTok.
The biggest hurdle for camera-shy folks is to get past the barrier which is themselves. You need to leverage the force that is TikTok or you won’t know about going live on TikTok without 1000 followers?
Polish your photography skills
Photography skills will always come in handy when making videos and deciding on how to go live on TikTok. If you lack them, it’s high time you learn and polish them. Nothing better than getting good at something during lockdown when most folks have plenty of time.
TikTok allows users to connect their YouTube and Instagram accounts to their profiles. Be sure to add them. It inspires confidence in your potential followers. They see you as a real person with an existing online presence.
Nobody follows you if you have a handful of videos on your account and few views to show for it. In this case, other accounts that have visibility and followers rush to save the day.
What works when going live on TikTok?
Anything cringe, educational or, comedic. So the type of content could be baking videos, makeup tutorials, and brands promoting their product or service. You can read more about brands leveraging TikTok here.
Influencer marketing rules TikTok with some of these people having millions of followers. This should answer the question about going live on TikTok.
Because if you are a brand, you can partner with these influencers to get the word out about your product/service. It drives sales since 1 in 3 people trust an influencer’s opinion according to statistics.
Other than influencer marketing, how do you go live on TikTok? Is by making content that can go viral.
In short, unique and stylish content usually works on TikTok. Also, ads DO NOT YET work on TikTok – a consideration to take in mind before finding ways about how to go live on TikTok. You must think that a platform such as TikTok should be a goldmine for paid marketing. For some reason, things haven’t turned out that way.
The kind of ads that do run includes brand takeovers, in-feed ads, and hashtag challenges. Again, Influencer Marketing is king on TikTok. Otherwise, why would you go live on TikTok?
Stuff that’s a no-no when asking how do you go live on TikTok
Well, to some it would be that it’s Chinese owned which is not my concern. The app spy on people, as many would like to think is incorrect. Privacy concerns and that it can exploit stored data are valid but by that definition, every photo app does the same.
Either you stop using these apps completely or exercise vigilance when allowing permissions on your phone. But, that’s a topic for another day.
There is nothing wrong with the app. The closest concern is the underage user sign-ups that have grown. After Music.ly shut down and suggested its users instead switch to the newer app, it saw a surge of underage users.
We all know what can happen when underage users sign up. Without supervision, teenage girls can receive creepy and upsetting messages from older men. There is some questionable content too, such as explicit language and suggestive themes.
You won’t find terms like “porn” and “sex” on TikTok thankfully, and won’t be able to search for them either. That’s the platform’s policy. People dressed up in revealing clothing and dancing in a certain manner is objectionable for some.
Any leading social media platform can become your worst nightmare if left unchecked. It is why supervision by a parent or a guardian is recommended.
Kids can sign up by lying about their age. Consequently, they may become prone to bullying, unwanted, and unhealthy comparison to gain likes. It can further lead to TikTok addiction, mental health concerns, and eating disorders.
Should parents be concerned?
If you are a parent, it is your responsibility to track your child’s safety. As an adult you can undertake the following measures:
- Know the username of your child and follow their account.
- Make teens and tweens set their account privacy to private.
- You can take advantage of TikTok’s “Family Pairing” feature when your child asks how do you go live on TikTok. Better safe than sorry.
- Have an open conversation about the type of videos your child watches on TikTok.
- Tell them about following social media best practices.
Once you have taken care of the above, your TikTok experience is going to be both safe and exciting!
Why something as brain-dead as TikTok is popular than other things in life is anybody’s guess. Take a look at the infographic below and see the unstoppable force that TikTok has become.
Still, wondering how do you go live on TikTok? Well, now you know.
‘For You’ TikTok and how do you go live on TikTok
‘For You’ is for you. TikTok videos tailored to your needs. It is not known what goes into deciding which content is best suited for a user. Because as soon as you log in, you will have a For You section.
Although, once you become familiar with going live on TikTok, tailored feed sets in.
Your feed will be a mix of similar accounts that you follow and the type of videos that you have liked in the past. These interests make up For You.
There are several theories, how TikTok does it. Fans and gurus alike are trying to figure out the algorithm behind this feature. No luck other than some guesswork. This is why the aspect regarding how do you go live on TikTok has an edge over other video platforms in such a short span.
If you want to dig in deep or are a conspiracy theorist, check out some wild theories.
How to go live on TikTok and be popular?
If you talk to TikTok users out there about how do you go live on TikTok, you will notice, they all have this to say:
- Post daily and worry about the reach later.
- Keep an eye out for TikTok trends.
- Develop OG content.
- Use the in-app tools as much as you can.
- You need to keep the momentum going which can get overwhelming. No time off.
- Allow the sharing of your TikTok videos.
- Being weird is the mantra for famous (if they cringe, let them). Stop worrying!
Can you make money by going live on TikTok?
For that, you need to know how to go live on TikTok. After that, you can make money on TikTok via donations from your followers.
You should be over 18 years. Those watching your live stream can then tip you by sending emojis or digital gifts via TikTok coins. Sorry folks, there is no direct money involved. Of course, when converting them to cash, TikTok takes its cut of 20%.
Your following ought to be large for this to work. For those of you seeking to buy coins:
- On your TikTok profile, click on the “Balance” button, as shown.
- Buy as many coins as you like.
As mentioned before, if you are an influencer, you can earn moolah on TikTok. I am sure it answers, how to go live on TikTok and earn.
Brands pay money for advertising their product through your account. The same rules apply – a big enough following (100k usually) and quality content.
You can’t sell your products or do affiliate marketing on the platform. The method isn’t very straightforward. Meaning, you can’t post links in your videos. On some accounts, links are allowed on the profile.
You can post the webpage in text format for promoting a product or referral link.
How do you go live on TikTok and fact-checking?
Fact-checking is at the center as of late on most social media apps. TikTok is going to be no different. TikTok has rolled out a prompt that will label a video as “unsubstantiated content” if it isn’t confirmed by the web-based fact-checking partners of TikTok.
It is an especially useful feature when the unfolding events are happening or when someone asking how do you go live on TikTok spreads an opinion that couldn’t be verified. The prompt will occur when a video is reshared with its content deemed as unsubstantiated.
So those seeking to go live on TikTok, as creators you will also get a warning if the content is flagged as unverified. As a result, such videos will not be displayed on TikTok’s For You (landing page).
As of writing this, the feature is in Beta. Available currently in the US and Canada, it will be rolled to other regions soon. One might ask what it means for me or for someone who’s looking for ways on how do you go live on TikTok? For everyone, it just means good content.
A report saying that TikTok users, up to 24% have reported content on the platform as misleading and so it became essential for the service provider to incorporate fact-checking in the app. Also, flagged videos have seen decreased likes by about 7%.
Did you know, TikTok editor is a thing? A professional 3 to 15 second video designer for the TikTok social platform.
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